Privacy policy

The use of our site is possible without providing personal data. For the use of individual services on our site, different regulations may apply, which in this case will be explained separately below. Your personal data (e.g. name, address, e-mail, telephone number, etc.) will only be processed by us in accordance with the provisions of German data protection law. Data is personal if it can be clearly assigned to a specific natural person. The legal basis for data protection can be found in the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). The following regulations inform you about the type, scope and purpose of the collection, use and processing of personal data by the provider

Ökologische Tierzucht gGmbH
Auf dem Kreuz 58
86152 Augsburg
Phone 07551-945684
E-mail address: inga.guenther (at)

We would like to point out that the internet-based data transfer has security gaps, a complete protection against access by third parties is therefore impossible.


We use so-called cookies on our website to recognize multiple use of our offer by the same user/internet connection owner. Cookies are small text files that your internet browser places and saves on your computer. They serve to optimize our internet presence and our offers. They are mostly so-called “session cookies”, which are deleted again after the end of your visit.
However, in some cases these cookies provide information to automatically recognize you again. This recognition is based on the IP address stored in the cookies. The information obtained in this way is used to optimise our offers and to make it easier for you to access our site.
You can prevent the installation of cookies by adjusting your browser settings accordingly; however, we would like to point out that in this case you may not be able to use all functions of our website to their full extent.

Server data

For technical reasons, the following data, among others, which your Internet browser transmits to us or to our web space provider, are recorded (so-called server log files):

– Browser type and version
– Operating system used
– Website from which you visit us (referrer URL)
– Website you visit
– Date and time of your access
– Your Internet Protocol (IP) address.

This anonymous data is stored separately from any personal data you may have provided and therefore does not allow any conclusions to be drawn about a specific person. They are evaluated for statistical purposes in order to be able to optimise our Internet presence and our offers.


By pressing the registration button on our website, you expressly give your consent to receive the newsletter via e-mail.

The newsletters contain current topics about the work of Ökologische Tierzucht gGmbH and news from the industry. Thus the name and e-mail address of the recipient will be saved. The newsletter can be cancelled at any time by clicking on the link at the end of the newsletter.

The newsletter is sent by “The Rocket Science Group” (USA) through the service “MailChimp”. Demeter e.V. manages the data of the Ökologische Tierzucht gGmbH. In order to maintain Demeter’s level of data protection, a contract based on the EU standard contract clauses was concluded with “The Rocket Science Group”.

The data transmitted to Demeter e.V. (as described above), will only be transmitted to “The Rocket Science Group” and stored by “The Rocket Science Group”. Other third parties will not receive your data. Upon registration the service “MailChimp” sends an e-mail, which allows you to confirm your registration. Furthermore, the service “MailChimp” uses analysis possibilities, which are used when opening the newsletter. Thereby additional data, such as IP address, browser, operating system, time of access and location of access are collected.

“The Rocket Science Group” also uses the analysis tool “Google Analytics” from Google inc. and may include this in the newsletter. If you open your e-mail in your browser (link in the e-mail), we have no influence on the data collected there.

The legal basis is according to the regulations of the Data Protection Basic Regulation (DSGVO). We inform you that the consent to the sending of e-mail addresses is based on Art. 6 para. 1 lit. a, 7 DSGVO and § 7 para. 2 no. 3, or para. 3 UWG. The use of the dispatch service provider “The Rocket Science Group”, the performance of the statistical surveys and analyses as well as the logging of the registration process is not permitted.

The use of the shipping service provider “The Rocket Science Group”, the performance of the statistical surveys and analyses as well as the logging of the registration procedure, are based on our legitimate interests in accordance with Art. 6 Para. 1 lit. f DSGVO.

We would also like to point out that you can object to the future processing of your personal data in accordance with the legal requirements pursuant to Art. 21 DSGVO at any time. The objection can be made in particular against processing for the purposes of direct advertising.

Unsubscribe from newsletter

For more information on data protection with MailChimp, please see:

Newsletter tracking

Our newsletters contain so-called tracking pixels (web bugs), which enable us to recognize whether and when an e-mail was opened and which links in the e-mail were followed by the personalized recipient.

We store this data so that we can tailor our newsletters optimally to the wishes and interests of our subscribers. Accordingly, the data thus collected is used to send personalised newsletters to the respective recipient.

With the revocation of the consent to receive the newsletter, the consent to the aforementioned tracking is also revoked.

Contact possibility

On our website we offer you the possibility to contact us by e-mail and/or via a contact form. In this case, the information provided by the user will be stored for the purpose of processing his contact. The data will not be passed on to third parties. A comparison of the data collected in this way with data that may be collected by other components of our site is also not carried out.

Use of Google Analytics with anonymisation function

We use Google Analytics, a web analysis service of the company Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google” on our site. Google Analytics uses so-called “cookies”, text files that are stored on your computer and thus enable an analysis of your use of the website.

The information generated by these cookies, such as time, place and frequency of your website visit including your IP address, is transferred to Google in the USA and stored there.

We use Google Analytics with an IP anonymisation function on our website. In this case, your IP address is already shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and is thus anonymised.

Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for us and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.

Google will, according to its own information, under no circumstances connect your IP address with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website.

Furthermore, Google offers a deactivation option for the most common browsers, which gives you more control over which data is collected and processed by Google. If you activate this option, no information about your website visit will be transmitted to Google Analytics. However, activation does not prevent information from being transmitted to us or to other web analysis services that we may use. For more information about the deactivation option provided by Google and how to activate this option, please click on the following link:

Use of Google+ recommendation components

We use the “+1” button of the provider Google+ of the company Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”, on our site.
Each time you visit our website that is equipped with such a “+1” component, this component causes the browser you are using to download a corresponding representation of the component from Google. Through this process, Google is informed about which specific page you are visiting.

According to the information provided by Google, a further analysis of your visit will not be carried out if you are not logged in to your Google account.

If you visit our site and are logged in to Google while doing so, Google may collect information about your Google account, the website you are referring to, your IP address and other browser-related information when you click the “+1″ button.

This way your “+1” recommendation can be saved and made publicly available. Your Google “+1” recommendation can then be displayed as a hint together with your account name and, if applicable, with your Google photo in Google services, such as in search results or in your Google Account or in other places, such as on websites and advertisements on the Internet. In addition, Google may link your visit to our site to your information stored by Google. Google also records this information to help us improve Google services.
Therefore, if you wish to prevent Google from collecting the above-mentioned data in the best possible way, you must log out of your Google Account before visiting our website.

Google’s “+1” button privacy policy, which provides further information about Google’s collection, sharing, and use of information, your rights in this regard, and your profile preferences, can be found at:

Use of Google Maps

We use the component “Google Maps” of the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”, on our site.

Each time the “Google Maps” component is called up, Google sets a cookie to process user settings and data when the page on which the “Google Maps” component is integrated is displayed. This cookie is usually not deleted when the browser is closed, but expires after a certain time, unless you delete it manually beforehand.

If you do not agree with this processing of your data, there is the possibility to deactivate the service of “Google Maps” and thus prevent the transmission of data to Google. To do this, you must deactivate the Java-Script function in your browser. We would like to point out, however, that in this case you will not be able to use “Google Maps”, or only to a limited extent.

The use of “Google Maps” and the information obtained via “Google Maps” is subject to the Google Terms of Use

and the additional terms and conditions for “Google Maps

Use of reCAPTCHA

In order to protect input forms on our site, we use the service “reCAPTCHA” of the company Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”. The use of this service makes it possible to distinguish whether the corresponding input is of human origin or whether it is misused by automated machine processing.

To our knowledge, the referrer URL, the IP address, the behaviour of website visitors, information about the operating system, browser and length of stay, cookies, display instructions and scripts, the user’s input behaviour and mouse movements in the “reCAPTCHA” checkbox area are transmitted to “Google”.

Google uses the information obtained in this way to digitise books and other printed matter and to optimise services such as Google Street View and Google Maps (e.g. house number and street name recognition).

The IP address transmitted as part of “reCAPTCHA” is not merged with other data from Google unless you are logged into your Google account at the time of using the “reCAPTCHA” plug-in. If you wish to prevent this transmission and storage of data about you and your behaviour on our website by “Google”, you must log out of “Google” before you visit our site or use the reCAPTCHA plug-in.

The use of the “reCAPTCHA” service is subject to the Google Terms of Use:

Use of facebook components

We use components of the provider on our page. Facebook is a service of facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA.
Whenever you visit our website that is equipped with such a component, this component causes the browser you are using to download a corresponding representation of the component from facebook. Through this process, facebook is informed about which specific page of our website you are currently visiting.
If you call up our page and are logged on to facebook during this time, facebook recognizes which specific page you are visiting through the information collected by the component and assigns this information to your personal account on facebook. For example, if you click on the “Like” button or make corresponding comments, this information is transmitted to your personal user account on facebook and stored there. In addition, the information that you have visited our site is passed on to facebook. This happens regardless of whether you click on the component or not.
If you want to prevent this transmission and storage of data about you and your behavior on our website by facebook, you must log out of facebook before you visit our site. The privacy policy of facebook provides more detailed information on this, in particular on the collection and use of data by facebook, your rights in this regard and the settings options for protecting your privacy:
An overview of the Facebook plugins can be found at

Use of the Twitter recommendation components

We use components of the provider Twitter on our site. Twitter is a service of Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.

Each time you visit our website that is equipped with such a component, this component causes the browser you are using to download a corresponding display of the component from Twitter. This process informs Twitter which specific page of our website is currently being visited.
We have no influence on the data that Twitter collects as a result, nor on the scope of this data collected by Twitter. To the best of our knowledge, Twitter collects the URL of the respective website visited as well as the IP address of the user, but does not use it for any other purpose than to display the Twitter component. Further information on this can be found in the Twitter data protection declaration under

You can change your privacy settings in the account settings under

Using YouTube components with enhanced privacy mode

On our website we use components (videos) from the company YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA, a company of Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA.

We are using the option ” – advanced privacy mode – ” provided by YouTube.

When you visit a page that has embedded video, a connection to the YouTube servers is established and the content is displayed on the website by notifying your browser.

According to YouTube, in ” – extended privacy mode -” only data is transmitted to the YouTube server, in particular which of our websites you have visited when you watch the video. If you are logged in to YouTube at the same time, this information is assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website.

More information about YouTube’s privacy policy is provided by Google at the following link:

Use of Pinterest

We use the service on our website. is a service provided by Pinterest, Inc, 808 Brannan St, San Francisco, CA 94103, USA. The “Pin it” button on our site informs Pinterest that you have accessed the relevant page of our website. If you are logged in to Pinterest, Pinterest can assign this visit to our site to your Pinterest account and thus link the data. The data transmitted by clicking on the “Pin it” button is stored by Pinterest. The purpose and scope of the data collection, its processing and use, and your rights and options to protect your privacy are explained in the Pinterest Privacy Policy, which can be accessed via

To prevent Pinterest from associating your visit to our site with your Pinterest account, you must log out of your Pinterest account before visiting our site.


On the basis of the Federal Data Protection Act, you can contact us free of charge for questions regarding the collection, processing or use of your personal data and its correction, blocking, deletion or revocation of a granted consent. We would like to point out that you have the right to have incorrect data corrected or personal data deleted if there is no legal obligation to retain such data.

Sample privacy statement of the law firm Weiß & Partner